| Description | Management summaries, press releases, datasets, presentations and draft and published evaluative reports on effectiveness of AIDS advertising campaigns including the reports titled 'Evaluation of the HEA Public Education Campaign February-June 1988' by Kaye Wellings, Simon Orton and John Samuels and a draft copy of a report titled 'Assessing Response to...The Impact Effectiveness of a National Heterosexual Mass Media AIDS Campaign Aimed At Heterosexual Population'. File also includes a series of bound published reports by the DHSS and HEA including the AIDS Stategic Monitor (1987-1988; Jan-Dec 1989) and a report on the AIDS Testimonials Campaign 1991-1992. |